![]() It is the amount you pay every time someone clicks on your ad. There are a few terms that you should know when it comes to PPC advertising, so let's get familiar with them: CPCĬPC stands for cost per click. You'll also get real-time results so you can optimize quickly if necessary. With PPC, you can set specific goals for your campaigns, such as generating leads or driving website traffic. You only pay when the user clicks on the ad, so it doesn't cost you anything to display these ads. PPC is similar to display advertising in that it delivers your message to a target audience, but it places greater emphasis on relevance and context while providing more control over where and when your ad appears. Pay-per-click (PPC) advertising is an online advertising model where advertisers pay a fee each time a user clicks on their ads. Ads are usually shown in search engine results pages (SERPs), on social networks like Facebook, or in the sponsored section of a website. It's sometimes called cost per click (CPC) or search engine marketing (SEM). Pay-per-click advertising (PPC) is an online advertising model in which advertisers pay a fee each time a user clicks on their ad.
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